Why Google Updates Its Algorithm So Much?

Why Google Updates Its Algorithm So Much?

Most of us are aware that Google has built an algorithm to help it rank websites according to their relevance to the specific keyword. In simple words, whenever someone inputs a keyword in the Google Search Engine, the Google algorithm a set of rule, defines the ranking of thousands of websites on the search engine results in page. Without these rules, it will not be possible to identify which pages from thousands of pages of information should be displayed on the first and subsequent pages. 

However, in the early days of the Internet, somewhere before the start of the Millennium, in 2000, it was relatively easy for webmasters to fool the search engine to gain better ranking. For instance, when the early Google algorithm was still in a development stage, it regularly ranked web pages higher that had a high density of keywords Similarly, the early Google algorithm also gave importance to the outbound links on a web page. As Google engineers tried to understand the best method to rank websites according to the need of users, the early algorithm had certain loopholes that individuals and SEO companies exploited. For instance, using black-hat methods, these individuals and companies would stuff the web page with keywords. In addition, they would also insert multiple outbound links. Such tactics gave them an unfair advantage enabling them to achieve a potential batter rank than other web pages. However, for users of Google, such tactics meant that users would often not get the best possible results they wanted because some “spammy” pages ended up at the top of the search engine results page.

Based on their experience and years of testing, Google started rolling out several large-scale algorithm upgrades, starting in 2011. The first of these major algorithm upgrade was Panda. As such, it tackled the quality of a web page by reducing the ranking of low-quality and “spammy” web pages that had a high number of relevant keywords. Besides, it also looked into other relevant factors, as well. Just a year later, the Panda was followed by Penguin, which tackled web pages that had built an extremely high number of links, which was unnatural SEO technique. In fact, the 2013 algorithm change, reflected by Hummingbird was the biggest of them all because it not only included rules of Panda and Penguin but changed the entire dynamics of search. In a nutshell, Hummingbird algorithm updates provided search results based on multiple aspects of a web page offering more precise results based on the context of the keyword.

These examples highlight why Google regularly changes its algorithm. It changes it on a regular basis to offer more precise results. In the future, Google updates will continue. Interestingly, we only talked about major updates. As such, readers should realize that Google continues to updates its algorithm every week; however, these minor changes go unnoticed. If you are too concerned about frequent changes and regular impact on your ranking, it is a good idea to hire a reputable Gold Coast SEO Expert, who can build web pages that can handle both minor and major upgrades.